Pop Levi

Pop Levi

Label: Ninja Tune



Pop Levi is not like other pop stars. For one thing, he is not a pop star – at least not in our particular dimension. Luckily, he has access to others.

Ask him where the inspiration for his new album comes from and he will tell you that it was “recorded by a different version of me in another dimension, then transmitted to this version of me during prolonged isolation tank sessions.” I hope you’re following this so far because there’s more. “I’ve tried to render the songs as close to the versions I sent to myself,” Pop explains. “Although achieving a precise re-recording would prove impossible, I hope you and all the other versions of myself think it’s just the hotness.” Not only will he tell you this. He will believe it.

Recorded in three purpose-built private home studios – in Norway, Greece and Los Angeles –Medicine rubs Pop’s obsession with Prince up against his love of Bolan, throws in a little Paul McCartney, some early Stooges, a chunk of Lindsey Buckingham and even a dash of Peter Gabriel for a record which channels bubblegum pop through Satanic ritual and classic rock for one of the oddest, funniest, most compellingly unique records you’re likely to hear in 2012.

Whether he’s serenading Kenneth Anger (“Terrifying”), writing about R.D.Laing’s time at the Tavistock Institute (“Coming Down”) or, on title track, “Medicine” confronting the “chemical-induced split personality living inside of me,” Pop has the ability to wrap his ideas in gorgeous hooks, crunching guitar work and a love of crazed backing vox. And in all honesty, nothing in the world is better than crazed backing vox. He can write a truly tender ballad (“Bye-Byes”) or make wonky electro-rock (“Records,” with vocal help from the irrepressibly LA Bunny Holiday) or mess with the blues on “Remember, Remember.” In fact he can do pretty much whatever he wants – so long as it sounds like Pop Levi. The whole leaves most other purveyors of guitar-based pop/rock, in fact most other purveyors of music full stop, seeming, well, a little bit tame in comparison, a little bit grey, a little bit earnest. Pop combines wild production techniques with super-riffing slabs of guitar – what more could you want?

So yes, you can stick with your this and that and the other, your tasteful, safe, cool takes on whatever it is everyone thinks everyone else is doing. That’s fine. Life only lasts eighty years or so, after all, and it’s best you spend as much of that time as possible worrying about how you appear to the people around you. Or, alternatively, you can hitch a ride with a multi-dimensional glam-funk sex loon and, for once, jump into something without knowing where you’re going to end up. Or even if you care.

Last words to the man himself. “File under: Future rock, make your soul go heavy.” You got it.


For more info, please contact Trevor Seamon at score, trevor@scorepress.com, 323.254.4027.