Loving on the Flipside

Loving on the Flipside

Label: Now Again Records

NOW-AGAIN

RECORDS  IS SET TO RELEASE LOVING ON THE FLIP SIDE – SWEET FUNK AND

BEAT-HEAVY BALLADS (1966-1977) SEPTEMBER 25, 2012.

 

 

THE LONG OVERLOOKED BALLADS FROM THE FLIP SIDES OF

 

 

 

UNRELEASED TRACKS, 80-PAGE BOOK WITH FULL ANNOTATION, NEVER-BEFORE-PUBLISHED

PHOTOS AND EACH BAND’S STORY

 

 

We at Now-Again unearthed so much

 

information about the bands that recorded the definitive disco and modern soul

contained in our recently launched Soul Cal anthology that we decided we

had no choice but to release an album and a book at the same time. Well,

following that line, the music contained on Loving On The Flip Side music

is too damn good to be anonymously relaunched, decades after musical

visionaries blended the best of heavy funk and sweet soul into a unified whole.

And simply telling the stories of these vocalists and bands without allowing

their lovelorn pleas to be heard again wasn’t an option. Thus, Loving On The

 

 

 

again offers the enthused a chance to listen to, read about and

reflect on another great burst of black American creativity: the creation of

the sublime genre we like to call “sweet funk.”

 

It seems laughable to skip past Thomas

 

East’s “Slipping Around” 7” for the cheesy funk of ‘Just A Trip,” or to listen

obsessively to Lou Ragland’s instrumental funk on the Hot Chocolate LP

and ignore his indolent-yet-stirring “We Had True Love.” Yet we did just that,

until we and the production team known at Truth & Soul first heard the

Darling Dears and Funky Heavy’s beautiful two-sider nearly ten years back. This

was the record that set Loving On The Flip Side in motion, as the

Darling Dears and Funky Heavy’s two songs precipitated the sweet funk genre:

the dichotomy of Funky Heavy’s skull snapping rhythm section and the teenage

Dears’ angelic harmonies didn’t sound like anything we’d heard before. That

discovery set off a decade long search for the band and culminated in their

discovery, the documenting of their stories, the emergence of their master

tapes and the inclusion of their songs on Loving On The Flip Side.

 

The excitement we felt while listening to

 

the Darling Dears and Funky Heavy’s masterworks forced us back into the field,

in search of other sweet funk swooners and beat-heavy ballads to round out this

anthology. The opportunity to present anew such wondrous soul music made the exhaustive

process that produced Loving On The Flip Side worthwhile, and allowed us

to collect one-offs that escaped prior investigations into the deep funk and

sweet soul genres.

 

 

 

 

 

 

 

 

 

 

 

THE FUNK 45S IN THE NOW-AGAIN AND TRUTH & SOUL VAULTS. 21 RARE AND

 

 

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Flip Side

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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